Crafting most kinds of marketing comms, including SEO blog content, website copy, email newsletters, Help Center articles, UI app copy, and internal documentation. (Please note I do not offer paid ad copywriting at this time.)
Fact-checking, revising, and formatting content for SEO, accessibility, and user experience. I've managed 4 teams of writers for start-ups and public companies, including Outdoorsy and Wag! Group Co.
Creating, testing, analyzing, and reporting on marketing campaigns. Delivering data-driven recommendations and managing their execution through hands-on work and delegation.
Planning marketing campaigns by month/quarter, optimizing existing workflows for better efficiency and time savings, managing partnerships programs, and maintaining style and other marketing guidelines.
2024-present, Joyful Creators Club
Building a gamified social community for creatives. Includes web design, IT, security, and maintenance for the website, plus customized marketing campaigns for brand awareness.
2023-2024, Gridfiti
Assisted with email sponsorships program management. Maintained profiles for relevant sponsorships platforms, pitched potential sponsors, secured new ad placements and partners.
2024, Gridfiti
Using the same templates I created for other clients and my own sites, I built custom analytics reports in Looker Studio and GA4 on revenue, blog and shop traffic, affiliate traffic, and other KPIs.
2017-2023, Wag! Group Co.
Managed SEO web content strategy in partnership with the Head of Growth and marketing team. Conducted SEO research, created content briefs, and managed monthly publication schedules. This role also included writing, editing, managing writers, and consulting on video and social content.
Mel worked closely with other editors and marketing strategists to make long-term plans for our content strategy. She went above and beyond to ensure our success. I would love to work with her again.
— Carli Auran, Head of Growth at Wag! Group Co.
On the strategy side, Mel consistently brings fresh ideas and always has a plan to execute them. She's outstanding with project management, sponsorship efforts, and building internal systems.
— Emily DiRenzo, Co-founder at Gridfiti
As a managing editor, Mel developed a team of well-trained writers and launched several new projects over the course of our long-term gig.
— Lindsay Lenser, Former Editor at Outdoorsy
Mel is 100% committed to ensuring the highest levels of editorial quality and integrity on any project she puts her name to.
— Tim Falk, Freelance Journalist & Writer
Mel has achieved the mythical balance of enthusiasm, creativity, and dependability.
— Amy Caldwell, Content Strategist at Breezy HR