Syntax is the study of how words, phrases, and sentences are arranged to convey meaning. It’s kinda like the art of bouquet arrangement — just with words instead of flowers. I apply phrase structure rules and functions to ensure your message is clear, succinct, and branded.

Rhetoric is the art of using language to persuade. I studied the tactics of some of the greatest rhetoricians in history, like Nietzsche, Orwell, and Obama, to learn how the greats use language to spur people into action. A useful skill for a content writer to have!

Copyediting is the art of revising a piece to ensure it’s correct, concise, and cohesive. I use copyediting techniques to ensure all my content flows from one word, phrase, sentence, and paragraph to the next.

Technical writing is the art of using simple, concise language to inform and educate. This is the kind of writing you’ll find in instruction manuals. I use technical writing principles to craft style guides and article briefs for my team of writers.

Discourse analysis is the study of discussion, both written and spoken. It examines how language is actually used in everyday life, not how it’s supposed to be used. I use discourse analysis skills to ensure my content resonates with readers (not just robots).